Isn’t it about time your customers rallied behind you? It’s time, my friend.
Let’s give ‘em a reason to. I write concise, lively, conversational copy that leaves your customers thinking, “Hey, there’s an actual person behind all this!”
Here’s what makes my copy so special:
- No-nonsense. As Robert Southey puts it, “Be brief; for it is with words as with sunbeams, the more they are condensed the deeper they burn.” And your customers will feel the burn.
- No jargon. What’s the point of having a super cool (perhaps somewhat complicated) idea if you can’t communicate it? Customers usually don’t like to feel stupid, so we need to make sure your site’s copy is simple and free of technical jargon.
- Personality. I’m a person, you’re a person. I’m willing to bet your next customer is a person, too–so let’s act like it, by golly. Let’s really talk to each other, like with words people actually use. None of this faceless, corporate language nonsense. Talking to your customers like they’re actual people will leave them feeling like you just get them.
How It Works
So what’s this whole process look like? It depends on the project, of course, but here’s what you can expect when we work together to craft your copy.
First you’ll shoot me an email in which you’ll give the real nitty-gritty of all your copy needs. The more you include, the better–this will save us lots of time-wasting back-and-forth later on down the road.
Here are some ideas for what to send me:
- What’s your big why? Why do you do what you do? Feel free to get all mushy and emotional here–it’ll get me inspired and pumped up to do this work with you.
- What pages or sales materials do you need copy for? If you’re unsure of what you need, let me know. We’ll figure it out.
- Are there any project constraints I should know about? Perhaps any time constraints, any applicable FTC/other marketing regulations we’ll need to comply with?
- Got a persona or a voice you’d like me to channel for your copy? Sock it to me.
- A fun or weird fact about yourself. Just to keep the spice in life.
Next I’ll send you a client questionnaire in which I inquire about all your hopes and dreams. Well, your business’s hopes and dreams, that is. I’ll also want to hop on the phone to hear that lovely voice of yours.
We’ll talk about what timeline works best for your project. Most projects will be completed on a 2-week timeline, but this is negotiable. You’ll have the option of paying a rush fee if you need your copy lickety-split. While this timeline typically applies to copy projects involving multiple main pages, smaller projects will take a week or less.
Once I’m sure I’ve got all the dirty details by phone, we’ll part ways momentarily so I can crunch the numbers and send you a quote. I’ll have it to you by end of day–usually within a few hours.
Here’s where we’ll bang out all the small details if we find we’re a good fit for each other. We’ll put it all on paper: the deadlines, the pricing, all of it. Once we each have a contract signed by both of us, the copy party begins.
Once I’ve written your copy, I like to sit on it a few days to make sure I’ve found the best possible way to say what we want to say. This is why I designate week 1 of the copywriting process for first drafts and week 2 of the process for edits and a final draft.
By the end of week 1, I’ll send you my first drafts so we can make sure I’m headed in the right direction.
By the end of week 2, you’ll have your finished product and we’ll pop a bottle of champagne to celebrate the birth of your new-born web copy.
Let’s quote on a per-project basis for these. Though I’ll only be able to give you a proper quote once we talk about the specs for your project, you can get an idea of what I typically charge for each type of page below. Don’t see the kind of copy you’re looking for? Feel free to ask me about it.
A 50% deposit is required for the big’uns, which I consider to be any project over $200.
- Homepage – $250
This baby right here has the power to make or break you. We’ve only got a few split seconds to catch your visitor’s attention, so let’s do it fast. Copy on your homepage needs to get the “why” of your business across as quickly and concisely as possible–and it needs to show potential customers what to do next.
- Main pages – $150 each
The supporting cast. The home page gets all the love, but the main pages have the power to seal the deal. You know the ones–About Us, Our Services, FAQs and the likes. Really it’s just any page over 200 words. While your homepage is about your “why,” these babies are typically more about the “what” and “how.” (Any Simon Sinek fans out there?)
- Short pages – $50 each
The odds and ends–but just as important. Employee pages, contact pages–basically anything under 200 words. But wait–how can I fit that much personality into such little space? Well, you liked my home page, didn’t you? 179 words–bada bing, bada boom.
- Product Descriptions – $30 each
If you’ve got an online store you’ve got an opportunity for oodles of creativity. And I’m guessing that if you’re selling it, it’s probably a pretty cool product. Magic is made by the winning combo of a cool product and the right words to describe it.
- Landing pages – $200 each
Don’t be shy–when you want something from your visitors, sometimes the best thing to do is just come on out with it. If you’ve got a call to action for a particular marketing campaign, a landing page is the perfect home for it. It’s great for getting email addresses, signups for courses, visits to an online store, or anything else your enterprising heart desires.
Think we’d make good partners? Shoot me an email or use the contact form below.
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